A style study — not a real store, not affiliated with A. M. Cassandre · more
A. M. Cassandre tea study

Chinese tea · rays and hard symmetry

Amber sky, flat rays, one object at the centre

Each tea is given the front of a travel poster: amber paper, flat rays, hard symmetry, and the leaf itself standing at the centre without retouching.

Lithographic poster in amber, black and ochre with rays and flat clouds behind a single dark clump of pressed tea, condensed caps along the bottom band

Seven categories, seven posters

34 teas · 7 categories

Green teaGreen tea5 teasOolongOolong14 teasRed tea (hongcha)Red tea (hongcha)6 teasPu-erhPu-erh4 teasWhite teaWhite tea2 teasTea paste (chagao)Tea paste (chagao)2 teasBuckwheat (not a tea)Buckwheat (not a tea)1 tea

The poster, worn

All tees and hoodies →

Wear — Ālǐshān Zhū Lù CháĀlǐshān Zhū Lù CháWear — Bái JiānBái JiānWear — Passion-Fruit OolongPassion-Fruit OolongWear — Raw Pu-erh PasteRaw Pu-erh PasteWear — Ripe Pu-erh PasteRipe Pu-erh PasteWear — Dà Hóng PáoDà Hóng Páo

Why it is built like a poster

The front page is built like a travel poster: rays leaving the horizon, flat clouds, hard symmetry and one object at the centre. Amber paper, deep black, one ochre band and one dull red keep it near stone lithography rather than screen colour. Type is condensed, widely spaced and set in caps along the bottom edge, the way a poster carries its line at the foot. The tea is photographed and dropped into that geometry unretouched, so real texture meets flat shapes. Nothing hurries here, because a poster works by standing still and being read from across the street.